Creation of a collection of “reviving” t-shirts with Augmented Reality, realized with the help of AR filters. Interactive presentation of the brand and exclusivity in the technological solution.
Creating AR filters that react to the image on the prints. With the help of this mechanic, all the personalities depicted in the brand’s collection, namely Dali, Freud and Monroe, begin to move and play different stories right from the T-shirt. The user gets unique Stories on social networks and their own cheerful mood embedded in each animation.