AR || AR MIRROR UKRAINIAN FASHION WEEK 25/26
AR
AR || AR MIRROR UKRAINIAN FASHION WEEK 25/26
Problem
To develop a brand zone that would combine the artistic heritage of Ukrainian artist Sonia Delaunay with modern technologies and allow Ukrainian Fashion Week guests to enjoy a unique interactive experience with the Visa brand.
Realisation
Our team created an installation using AI that reproduced the image of Sonia Delaunay and her legendary scarves. On a large screen, the artist seemed to emerge from archival photographs and bring her original designs to life, creating a powerful visual effect.
In the brand zone, we integrated an interactive mirror with Visa payment technologies. Each visitor could activate a personal scenario by touching the card: the system generated a Delaunay-style fashion postcard in real time, which could be printed immediately and taken away.
By combining AI, interactive displays, touch technologies, and real-time content generation, we created a space that emphasized the brand’s innovation.
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