The AR solution for Triora became an effective tool for communicating with customers directly at the shelf. Augmented reality simplified product selection, made consultation clear and visual, and turned the packaging into an interactive experience.
AR packaging for TRIORA
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Project description
As part of the project, an AR tool was developed for Triora paint products, turning packaging into a digital consultation channel. Augmented reality helps customers understand how to use the product and what result they will achieve before purchase.
- Technology AR
- Industry FMCG
- Solution AR App
- Duration < 1 month
- Customer TRIORA
- Year 2018
Information
- Problem
- Solution
The brand speaks for itself. Solving the challenge of customer consultation at retail locations without involving staff.
An AR solution was created where each SKU triggers a dedicated scenario, showing paint mixing instructions, the final color outcome, and proper application techniques. Users access the experience via their smartphones at the point of sale.
Team
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Project manager -
Motion designer -
Unity Developer
Review
Alex
Brand Manager
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LET'S DISCUSS THE PROJECT?
