AR Packaging of pharma BUSCOPAN
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Project description
The project transforms pharmaceutical packaging into an informative digital channel. AR allows the product’s properties to be presented through animation and infographics, keeping user attention focused on the content.
- Technology AR
- Industry FMCG
- Solution AR App
- Duration < 1 month
- Customer BUSCOPAN
- Year 2018
Information
- Problem
- Solution
To present the medication’s properties in a clear and engaging animated format.
Animated video content with infographic elements is launched directly from the packaging. Using AR, consumers receive essential product information while maintaining focus and gaining easy access to brand communication.
Team
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Unity Developer -
Project manager -
Motion designer -
2D-Artist
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