AR Zone in Shopping Mall
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Project description
An interactive AR greeting became a festive digital format for the shopping mall’s anniversary. The activity combines entertainment, social media, and the mall’s physical space, encouraging visitors to explore locations and share content online.
- Technology AR
- Industry Retail. Shopping Malls
- Solution AR App
- Duration < 2 month
- Customer River Mall
- Year 2020
Information
- Problem
- Solution
Attract young audiences to the mall’s locations and create a festive atmosphere for regular visitors.
Interactive TikTok zones with 3D characters were created. Visitors could easily record vertical AR videos on different floors of the mall and publish them on TikTok.
Team
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3D-Animator -
Unity Developer -
3D-Artist -
Project manager -
Full stack developer
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LET'S DISCUSS THE PROJECT?
