Caravan AR Animals
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Project description
The AR installation creates an emotional interactive experience in the public space of a shopping mall. The format combines a screen, camera, and augmented reality, engaging visitors in play and boosting their mood.
- Technology AR
- Industry Retail. Shopping Malls
- Solution AR Mirror
- Duration < 2 month
- Customer Shopping Mall Caravan
- Year 2021
Information
- Problem
- Solution
To attract shopping mall visitors to interactive engagement, create positive emotions, and increase the time they spend at the location.
A screen with a camera capturing visitors was installed at the shopping mall location. The screen displays AR content in the form of 3D animals that respond to a person’s position and move toward the spot where they stop, creating a sense of live interaction.
Team
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3D-Artist -
Unity Developer -
3D-Animator -
Project manager -
3D Generalist
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