VIRTUAL REALITY (VR)
What is Virtual Reality?
Virtual Reality (VR) is a technology that allows you to fully immerse yourself in the world created by technical means. In virtual reality, the user is immersed in a 360-degree 3D world with the ability to interact with objects of this world.
VR content is created in such a way that a person, wearing glasses, can try and feel more than is possible in real life (to fly, jump with a parachute, create any objects, immerse himself in the game, visit the moon, and much more).
Augmented reality (AR) and virtual reality (VR) should not be confused. In augmented reality, content “lives” with the real world, while virtual reality is 360 content that visually replaces the real world.
Virtual reality (VR) works with VR headsets.
The user puts on special equipment, a VR helmet, and watches or interacts with VR content (virtual world) in it. Full visual immersion allows you to achieve an impact on many of the human senses.
What is the most important thing for a successful VR project?
Immerse the consumer in the desired atmosphere of the created world and provide an opportunity to interact with the objects of this world. This task is solved with the help of a well-created content script (virtual world). Virtual reality helmets only technically help to achieve the desired result.
How does business use VR?
Business uses virtual reality in marketing, personnel training, sales departments, production processes, events. VR is also used in medicine, the military sphere and the reconstruction of historical and cultural objects. In addition, virtual reality is a great platform for gamification.
Below we will tell you about four technical solutions for business, into which a particular VR project is optimally integrated.
- VR Video 360: For visual immersion of the consumer in a particular world, an excellent tool is the creation of 360 video content. This technical solution implies only the creation of content (virtual world). The key goal of this solution is to completely visually immerse the consumer in the created VR content. Content is created either by video filming with a 360 camera, or by 3D rendering of the virtual world. 360 content means watching video without additional interaction with virtual objects.
Watch → - VR simulation: in addition to creating content (virtual world), this solution includes programming that will allow the user to interact with elements of the given world. A good example of VR simulation is a training simulator that visually immerses a person in a real workflow and allows you to learn how to go through all the stages easily and clearly. The key goal of this solution is to visually immerse the consumer in VR content and enable him to interact with objects of the virtual world.
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- VR Event: an event in virtual reality. Each event has its own virtual location. Each guest is assigned their own 3D avatar. Guests gather in a VR location, whether it’s the moon or the roof of the Burj Khalifa. People communicate with each other, listen to the speaker, ask him questions in real time. And in the evening, when the official part comes to an end, there is an opportunity to play VR games, listen to music and dance. On July 31, we organized the first virtual reality concert in the CIS of the popular Ukrainian performer Oleg Vinnik.
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- VR Game: Virtual reality games are starting to gain popularity not only among gamers, but also in the business environment. Thus, many companies create corporate games for employees and clients. Others use games as an additional tool for monetizing goods or services. Our team is engaged in the development of turnkey VR games – from creating an idea and game algorithm to final programming and rendering of all content (virtual, game world).
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